2nd Anniversary Gift: Cotton
Traditional 2nd anniversary gifts are made from cotton. In the 1920's Emily Post published a small book on etiquette where she named seven materials for anniversaries: 1-paper, 5-wood, 10-aluminum, 15-crystal, 20-porcelain, 25-silver, and 50-gold. Where the rest of the materials that fill traditional anniversary tables have come from, nobody knows.
After starting JustPaperRoses, Inc. in 1999 we started to grow a business. In 2003 I realized we were committing a marketing "sin". We had great customers for the 1st "paper" Anniversary, mostly greatful husbands. We even received email testimonials that included the words "she cried"! So we had a satisfied customer, knew exactly when his 2nd "cotton" Anniversary was, and we had his email (and mailing) address, BUT we were doing nothing for him!
So my wife and I (this is a family business which is why I refer mostly to "we") ordered real cotton plants from a cotton farm for cotton anniversary gifts, but they were raw, dirty and nasty - can't send those to a customer. JustCottonRoses cotton anniversary gifts have evolved over time to what you see today, but basically it's always been cotton balls glued into artificial roses. In April of 2003 I put the 2nd anniversary gifts on the website figuring if we had 5 orders for the month I'd be happy - well, we had 25 orders!
So the rest of 2003 was spent figuring out the first 10 years of materials and in December of 2003 we had your first 10 years covered!